Meeting with Jarrad and discussing the various iterations of the logos I created provided valuable insights into client interactions. These discussions enhanced my ability to translate the client's vision into effective visual assets. An intriguing aspect of Pop Up Docs was their use of vans and buses to transport equipment to each teaching location. I wanted to reflect this mobility and dynamic movement of their brand, along with their focus on film and videography, in the logo design.
I had the privilege of collaborating with Jarrad Henderson, the founder of Pop Up Docs, on a rebranding initiative for his organization. Pop Up Docs is dedicated to teaching underrepresented youth in Michigan through film production and video editing workshops conducted in schools. This project was my first time designing comprehensive brand elements, including logos, posters, business cards, and bus mock-ups, which culminated in the development of a cohesive style guide.
