In the American Advertising Federation Club at the University of Michigan, I worked on creating an advertising campaign for Tide to promote their detergent’s ability to clean on cold water. Washing on cold saves a lot more energy and is better for the environment. Tide wanted more users to be aware of this and start washing more on cold.

One of our deliverables was an app that tracked how often you washed on cold. Maintaining a streak of washing on cold would earn users discounts on other Tide products! These discounts could be used when checking out specific tide products. Users could also set a timer for their wash, and listen to podcast created by Tide at the same time.